TIPS for Bulk Messaging

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Bulk SMS Delivery Tips:

Bulk sms delivery tips for text, short code and voice messaging are useful for all the following categories of our life where information is required to inform the staff, members, clients, Buyers, dealers, retail as well as wholesale counters instantly in bulk. Bulk sms tips of smsfactory are very worthy, useful and important for short messaging instantly, globally & in bulk which is very effective and direct reach information system of modern era for following fields of living.
Agriculture: In agriculture weather report alerts are delivered to inform farmers to take appropriate actions against weather so that they can save their crops from any adverse conditions of weather as well as get benefited from good weather conditions for their crop improvement. Farmers can also get relevant information regarding Farming, Harvesting, Cultivation, Pest treatment, Agricultural machinery, Agricultural techniques, Farming techniques, Horticultural techniques, Fishery management, Dairy farming, Fertilizers techniques, Seed technology and availability, Latest researches information, Developed farming techniques, Big Demonstration, Seminars, Agricultural Fairs, Training Programs, and  various Live Shows etc. 
Apparel: In Apparel or Garments industry information conveyance via bulk sms messaging of text and voice is very beneficial as well as economic. Many garments manufacturing, processing units need economic messaging system for their various network messaging for their employees, members, wholesalers, resellers, dealers, buyers, clients and many more. Apparel industry, business and services are availing bulk sms messaging solutions for their better growth in future.
Beauty & Personal Care: Beauty & personal care service centers are availing bulk sms messaging solutions of smsfactory to deliver Anti-Aging, Baby Care, Face Care, Foot Health, Hair Care, Hair Loss, Hygiene & Toiletry, lip Care, Make-Up & Cosmetics, Nail Care, Oral Care, Perfumes & Fragrances, Shaving & Grooming, Skin Care, Spa & Medical Spa, Tanning & Sun Care information time to time.
Computers: Computers are useful to deliver bulk sms to various mobile phones via various Accessories, Computer Hardware, Computer Software, computer programming, computer software applications to a very large group of up to ten lakh / one million recipients on a single click instantly. Bulk messaging is directly depends on Computer Applications. Computers are boosting the information technology of modern as well as future times.
Consumer Electronics: Many fields of electronics medium, networks and devices such as wireless media, music, Car Audio, Car Video, Consumer Electronic Accessories, Gps, Home Audio & Video, Phone Equipment, Photo & Video, Portable Media Devices, Surveillance Equipment, Wireless Devices, Cell phones / mobile phones and smart phones devices, 3G mobile phones, internet on mobile phones are useful for instant delivery of messaging all over the world.   
Education: Various schools, colleges, universities, distant learning centers are using bulk sms messaging solutions for Science, art, music, mathematics, research, doctorate etc programs very efficiently. They may deliver information via text and voice sms messages regarding opening of admissions, starting of vacations, Tour information, starting of examinations, Annual celebration, Result of examinations etc time to time.
Family & Community: Bulk sms is necessary to deliver information about family & community, for Babies, Parenting & Family Resources, family welfare, family education, family entertainment, family planning, family vaccination, family health & care time to time.
Finance: Many financial services like Banking, Insurance, Loan providing use sms messaging nowadays for ATM Sales & Processing, Accounting & Financial Auditing, Banking, Business Banking & Finance, Credit and Landing, Finance planning and management, Insurance, Investing, Scholarships & Financial Aid, to send alerts to their clientele on every transaction made with the account. It is very important for security and stress free services of financial institutions.
Food: Many Beverages, food, household supplies and Online Grocery, Shopping & Grocery Delivery, Recipes, Milk and milk products, sweets, fruits, dry fruits, Vegetable, fish, meat, eggs, pulses, sugar, corns, hotels, motels, fast food restaurants, vegetarian as well as non-vegetarian food industry and business companies need bulk sms messaging for their cheap offers to various groups of their clientele of various localities all over the world.
Gifts & Occasions: Information can be easily delivered in bulk by sms messaging along with Cards and Greetings, Stationary,  Flower, Gifts Wrap and Ribbons, Gifts, Holiday Decorations, Party Supplies, wedding Products & supplies
Health: Various institutions and fields like Government Hospitals, Private Hospitals, Charitable Hospitals, Health care services, Health Conditions and Concerns, Health equipment and supplies, Nutrition and dieting, Pharmacy are availing bulk sms messaging as cheapest information system for their Management Information Systems.
Hobbies & Leisure: Many Campaigns, Categories & fields of life such as Ancestry & Genealogy, Antiques and collectibles, Art and Craft, Astrology and Horoscope, Birding, Cooking, Gambling and card Games, Pets-Scale models, toys and games, wine and beer collecting and brewing, Games and Sports etc need bulk sms messaging for information help time to time.
Home & Garden: Many business companies and services related with Bathroom Products, Bedroom Products, Flooring, Generators, Home appliances, Home Decor, home furniture, Home heating & cooling Products, Home Laundry Equipment, Home Safety and Security Products, Home Storage & Organization, Kitchen and Dining Products, Lights and Lighting, windows Treatments, Yard Garden & Patio Products and many more increase their output & sales via text and voice messaging services of smsfactory regularly as well as occasionally. Bulk sms messaging services are serving these businesses in a very big way nowadays.
Law & Government Products: Various government and Legal Products and services require bulk sms messaging for information delivery instantly.
Media & Events: Many business companies related to Books, Event & Show Tickets, Media and Publications, Music, Musical equipment, Sports, Video Entertainment products also using effective bulk sms messaging for information & communication regularly or occasionally.
Real Estate: Various Real Estate services for Commercial & Real Estate Titling, Home Loans & Mortgages, Home Warrnaties, House Plans & Floor Plans, private communites, Property Appraisals, property Development, Property Insurance, Property management, Real Estate Listing, Relocation & Houdrholf Moving, vocational homes etc are availing bulk sms messaging services of smsfactory for their Sales and Purchase.
Sports and Fitness: Many business companies related to Sports and Fitness, Boating and water Recreation, Camping & outdoor Recreation, Fitness, Sporting Goods, sport programs and Camps are availing bulk sms messaging for communication & information.
Travel & Tourism: Various tour and travel agencies and services are availing bulk sms services of both text and voice for instant delivery of short messages nationally & internationally for Accommodations, Air Travel, Cruises, Luggage & Travel Accessories, Special interesting tours, Tourist information, transportation & Excursions, Travel Document, Travel insurance, Vocational Packages
Vehicles: A lot of Companies and services related to Motor vehicles, Airlines & Aircraft, Ships, dealers, vehicle parts and accessories, vehicle financing, vehicle service stations, New Vehicle Sales, Vehicle rallies, Car rallies, motorcycle rallies, Sports car shows, etc.

Bulk SMS Tips for SMS messaging for all these businesses, industries and services mentioned above:

  1. Decide your sender ID according to your Brand or Branded Name. it will help for advertisement of your brand along with each text message you deliver.
  2. Prepare or get Database of contact numbers of your Audience / clientele / Members / Staff / Employees / Customers / Technicians / Buyers / Spectators / participants / Social Net workers / Suppliers / Distributors / Agents / Retailers / Wholesalers / Sub Wholesalers / Partners / Share holders / Students / Teachers / Professors / Parents / Citizens / Voters / Supporters / Friends / Relatives / Vendors / Clients / Customers / Purchasers / Consumers / Stockists / Financier / Job seekers / Professionals / Marketers / Advertisers / Executives / Sale Executives / Campaigners / Purchase Executives / Managers / Supervisors /  and many more...
  3. Prepare a unique Excel-plug-in sheet for each group. In each Excel Plug-in-Sheet there may 10 Lakh contact numbers be included and If the group is bigger than 10 lakh / one million individual contact numbers then prepare another sheet for next 10 Lac / one Million contact numbers and so on.
  4. Prepare a separate Excel plug-in-sheet for each group up to ten thousand people in a single sheet of Excel-Plug-in
  5. Save each sheet of a Group as .CSV (Comma Delimited) file for text messaging and as wav file for voice messaging separately.
  6. Name the Group file in such a way that is easily recognized and remembered by you and you do not feel any trouble during the time of bulk sms message delivery. 
  7. The message of text as well as voice must be simple and easy to understand and relevant to the information.
  8. Do not add the characters which are not necessary to deliver information.
  9. Always use shortcuts sms language for text messaging like: info for information / mkt for market / r for are / u for you / y-why / b-be / cuz-because / C-See / da, de, d-the / 8-ate / 1-one / Tym-Time / Ryt-Right / 4-for / gr8-great / w8-wait / 2moro- tomorrow / b4-before / &, nd-and / R8-rate / THX-Thanks / 4N – foreign / ATW-at the weekend / 2G4Y-too good for you / u'r-your or you are / d8-date / XLNT-Excellent / pls-please / 2day-today / 1dRfl-wonderful / @-at / W4U-Waiting For You / RU CMNG-Are You Coming and many more. . .    
  10. You may delete some vowels from the words of text to send effective short messages in bulk to decrease character capacity in the SMS.
  11. Always try to deliver short, informative and sweet sms messages of both text and voice to get excellent response.

Tips for Bulk SMS Marketing:

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A guide to Marketing Communications through SMS (Short Message Service)
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."
  1.1 What is SMS?
  1.2 Where does SMS fit in?
2.Marketing Messages
  2.1 Making Marketing Work
  2.2 Content is Critical
  2.3 Client Databases
3.SMS Features
  3.1 Sender ID Branding
  3.2 Flash SMS
4.The Golden Rules
  4.1 Permission Based Marketing Only
  4.2 Customize, Personalize and Give People What They Want
  4.3 Measure
key_to_success_1 of smsfactory


1.1) What is SMS?

SMS refers to “Short Message Service” and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text messages via mobile phones.
Currently, SMS has an extremely high consumer usage, but a low business adoption. In other words, while billions of SMS messages are delivered between individual consumers each month, the use of SMS as a part of business and marketing strategies is (relatively) low.
But this relatively low business usage is changing rapidly, with more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing communications strategies. The reason for this increase in business usage is clear – SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts Standard communications mediums available to marketers and advertisers are usually rated on three factors: Reach, Cost and Effectiveness / Retention.

 Reach Cost Retention
 Television One of the Highest Very High Good
 Radio Medium Medium Poor
 Internet [Banners] High Medium Dropping
 Print Media Low High High
 Email High Extremely Low Extremely Low
 Billboard / POS / POP Medium Medium Medium
 Moving Media Medium High Medium
 Telephone Medium High Medium
 Fax Low Medium Low
 Standard Mailers High High Medium
 Personal Interaction Low High High

As a new medium available, SMS has the following characteristics:
 SMS High Reach Low Cost High Retention

1.2) Where does SMS fit in?

WAP, 3G, GPRS and other wireless protocols have been touted as the next big thing for quite some time, and none have truly materialized. SMS on the other hand, has grown of itself into a worldwide phenomenon. As marketing professionals, CRM specialists and business people there is a great opportunity to harness this medium and be able to serve our customers better as a result. Improved client services, communications and value delivery will in turn result in greater returns and business success.

Given that SMS has an extremely personal nature (not unlike email), we firstly have to ensure that we treat the medium with the appropriate level of respect. And, since it seems that SMS is being hailed as the best thing since sliced bread – well, that’s if the usage and adoption rates are to be believed anyway – how do we go about using this new channel, without making the mistakes that we did with email and using the lessons learned with other traditional media? Later on in this article we will review some basic rules and steps for efficient SMS usage.

Marketing Messages
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2.1) Making Marketing Work:

As a starting point, there are three key goals that all marketing should strive to achieve, in order for it to be considered successful:
It should generate more new clients in new markets,
More business should be generated from existing clients, or
Gross profit margins must be improved
The marketing message that you deliver will be determined by the goal in mind. For example, the way in which one communicates as well as the message communicated, when trying to find and create new clients, will be very different from a message sent to existing clients to stimulate additional business.
Although succeeding to achieve all three simultaneously is advantageous, trying to do this will most probably blur the message that you send out. For this reason it is vital for the goal of the ‘campaign’ to be clearly understood before the message or medium are established.
With SMS, the situation is no different. Before designing an advertising or marketing campaign using SMS we need to consider:
  • Who is the message addressed to?
              [New clients and markets, or existing customers?]
  • What response is required?
              [Is there an action that we want customers to perform?]
  • What is the message?
               [What is the gist of the message that you want to carry across?]

2.2) Content is Critical

Regardless of your chosen media, the content that you deliver is vital to your success. It doesn’t matter whether you are delivering a full multimedia boardroom presentation, a newspaper commercial or an SMS – if your message is not clear, your goal will not be achieved.
Bigger is also not necessarily better. Yes, the larger the medium the more likely your audience may be to see it. But your aim is not merely for a message to be seen. The message must also be understood, remembered and acted upon. SMS places an interesting challenge on us in this respect. With a limitation of only 160 characters, we are forced to think very clearly about how we are going to phrase our message.

2.3) Client Databases

One of the benefits of SMS as a marketing tool is that it does not always require you to posses a customer database or client list in order to benefit. Without a database of your own, using Cheap Bulk SMS India solutions you can enable any web site so that site visitors can send SMS messages and spread your brand. This is a great starting point for using SMS as a marketing tool, which requires no prior database.
Of course, with your own database there is virtually nothing that cannot be done.
Also, for those without their own recipient databases, Cheap Bulk SMS India has created Cheap Bulk SMS India Community Builder to assist with database creation, maintenance and messaging. More details on the workings of Community Builder can be found at the bottom of this document.

SMS Features

3.1) Sender ID Branding

Few global providers currently offer the ability to brand the sender ID field of each outgoing message. This means that the space on each message, usually reserved for the mobile number of the originating mobile phone, can be replaced with the name or brand of the company sending the message. This is not possible on all networks.
Using the Sender ID Branding feature means that there is inevitably more space for text in the body of the message. Since you do not have to include the message sender in the body text, this leaves more room for the important content.
Although this service is available to all Cheap Bulk SMS India clients at no extra charge, it must be noted that not all networks, and not all mobile phones support this. If a message is delivered with the Sender ID branded, to a phone or network that does not support this feature, then the message will arrive with a number in place of the name or brand.

3.2) Flash SMS

Flash SMS is a specialized SMS feature which enables a standard text SMS to be delivered directly to the screen of the mobile device. In other words, instead of the SMS message being delivered to the inbox of the mobile phone, it appears directly on the screen automatically. This way, it can make the SMS less intrusive or disruptive than normal.
Since it can take a few seconds for a recipient of a message to browse to that message in a mobile phone’s inbox, this is a powerful SMS protocol for important messages that do not need to be stored – but should be read quickly. The recipient is, with most handsets, able to save any flash SMS by selecting that option once the message has been read.

The Golden Rules

The Golden Rules: Permission Based Marketing Only Customize, Personalize and Give People What they want

4.1) Permission based marketing only

Email is personal.
SMS is more personal.
Although an email reaches the individual directly, is cheap, convenient and fast – this is where the similarities between email and SMS come to an end.
Mobile phones do not have “Spam filters”, and as a result, it is virtually impossible for recipients to stop receiving messages – even if they do know who the sender is. The deletion process for an SMS is also longer and more tedious than for an email.
People are therefore far more conscious of unwanted SMS messages than they are of traditional email Spam. It is SMS FACTORY’S India strongest recommendation that anyone engaging in any type of SMS marketing ensures that tacit permission has been given by the recipient to receive information.
Sending unwanted messages to the mobile phones of your users will be extremely damaging to your brand. SMS is only less intrusive than other media when it’s permission based, relevant and meaningful.
Take the high road with permission and privacy – it’ll pay off!
To ensure that you use SMS to its full potential, you should practice permission-based marketing by following these simple guidelines:
1. Offer your existing and prospective customers an incentive for volunteering to become part of your database.
2. Ensure that the information passed to the customer increases in value over time (for the customer).
3. Constantly reinforce the incentive using new info from the customer (create a  dialogue, not monologue)
4. Increase the level of permission ­- more reward to the customer for more information!
5. Turn the permission you have into a profitable situation for yourselves and your clients!
If you apply these five rules (which are really applicable to any permission based marketing campaign), then you are bound to find success with your SMS campaigns!

4.2) Customize, personalize and give people what they want:

Any meaningful and enduring marketing relationship is built on relevance for the end user. Value needs to be carried from the communicator to the recipient for the message to result in return value for the sender. It is therefore imperative that the message be personalized and customized as much as possible.
If you travel from one city to another regularly, a note advertising reduced fares between those cities will definitely rouse your attention. And yet there are many companies and web services, which do not pay attention to purchase histories, and will simply send generic messages to their client bases. So, instead of receiving some pertinent information that relates directly to them, the client receives a message that may be of no use at all.
Customizing the message does not only lie within the content of the message itself, but consideration should also be made for the geography, time zone, culture, understanding of technologies etc. etc.
Since you’re dealing with people, on a one to one basis, a mass communications style will not be enough. Digital Pan-Gea’s tools have been designed with this in mind. The ability to customize each message delivered within a mass communication has been built into Digital Pan-Gea’s bulk SMS facility (Digital Pan-Gea Communicator).
Using a simple interface, each message delivered through Digital Pan-Gea Communicator can be merged to include up to five variables. Starting with an excel spreadsheet containing the recipients mobile numbers, and up to 5 additional variables (such as name, surname, title etc.), the user is able to upload their database directly into their Communicator Account.
Once uploaded, the client can write a single message, and deliver it to all (or some) of the recipients in the database, and populate it with the variables. For example, if the user uploads a spreadsheet with mobile numbers, names, and account balances, they would be able to send, in one action, a message to every person in the database with their names and account balances included.

4.3) Measure

Being able to gauge the success of any marketing campaign is critical. In order to measure any campaign, there are four basic steps that should be followed:

  • Set your objectives
             [What are you trying to achieve with the campaign?]
  • Determine the measurement criteria
             [Will this be sales, responses, calls received etc.]
  • Decide on a benchmark
             [How are you going to compare your success? – against prior campaigns, competition?]
  • Select the right measurement tools to achieve what you have decided you need to achieve!
An effective method of tracking the response to a particular message or campaign is to include a text token within the message or some form of call to action. Recipients can then exchange or redeem the token or voucher in some way.  Alternative forms of calls to action are providing a number and a prompt to call (IVR lines can add to revenue streams), prompts email, visit a store etc. etc.
For example, a night club might send a message via SMS to each of its patrons, informing them that showing this at the door with earn them free entry.
The one drawback of this mechanism is that SMS messages can be forwarded – which means that you would never know whether or not the messages shown at the door are the original ones which were sent out.
A solution to this particular problem is to send each recipient a unique number that may then be tied back to track which particular recipients respond to your messaging.
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