White Paper Guides
Rules for a better response to your Bulk SMS campaign :With more than 99%* of all SMS messages read by recipients, SMS
Marketing is a powerful vehicle to promote your product or services to
In order for your campaign to be effective you should follow 10 simple rules:
- Respect your customers - A mobile phone number is a personal connection with your clients. It is important that you obtain permission to market your organisation to your customers.
- Target your message to your audience - To be effective your message should be relevant to the consumers you are contacting. Identify your audience and tailor your message to suit.
- Provide a value proposition for your consumers - Consider whether you would want to receive the message you are sending. Importantly think about whether the offer would appeal to you.
- Harness the viral nature of SMS - Consider sending a message which you are happy to be forwarded on to other people. This will increase the reach and success of your campaign.
- Time your message - Sending your message at an appropriate time will increase the success of your promotion. Consider what time of the day consumers are likely to be influenced by your message.
- Keep it simple - Accepting you have 160 characters to promote your organisation, make sure your message is clear and concise.
- have the recipients' consent to send messages to them
- identify clearly who is sending the message
- provide a functional "opt-out" or unsubscribe facility
- Test your message - It is important that you check your message before sending it to your database. Send it to your mobile to ensure the content is correct and the text fits into one message (ie. less than 160 characters).
- Evaluate your campaign - Like any promotion it is important that you consider the impact of your broadcast on your business. Did it achieve your objectives?
- Update your database - It is critical that you respect any "opt-outs" that your consumers request. Keeping your database up to date will ensure that you are marketing your organisation to the appropriate audience and you are respecting their privacy.